About

DNA-Optimized Fitness Coaching in Lawrenceville

At Shellman Strong Fitness, we’re not just another gym or coaching service, we’re a movement. Based in Lawrenceville, we specialize in full-body transformation through personalized fitness training, nutrition guidance, DNA-based fitness insights, and supplement strategies tailored to you. From glute-focused development to deep, sustainable lifestyle shifts, we guide every step of your journey.


Our goal is simple: to empower you with the knowledge, tools, and discipline to take control of your body and your mindset. Every program is designed not just for results, but for longevity so you’re not just following a plan, you’re learning to own it. Whether you're local or online, we're here to support your evolution.


Let’s get stronger, every rep, every step. Ready to transform? Book a consultation with Shellman Strong Fitness today. Call us at (470) 328-4054 or email us to start your journey.


Built on Transformation, Backed by Science

We’ve been in business since 2021, but our roots run deeper. After years of working in the fitness industry since 2017, Shellman Strong Fitness was born from a vision: to create something that goes beyond surface-level results. We saw firsthand how hard it is for people especially men over 35, to break through mental and physical barriers. So we built a system that tackles both.


Our founder brings together a rare mix of expertise as a transformation specialist, nutritionist, supplement advisor, glute expert, and DNA fitness coach. But more than titles, it's about passion. An obsession with helping clients truly change, inside and out. 


That’s what drives us. That’s what keeps us showing up. Here, you’re not just getting workouts. You’re gaining insight, direction, and a coach who’s committed to making sure you never need another one. It’s personal. It’s proven. And it’s just getting started.

Your Results, Your DNA, Your Power

We measure success by one thing: your ability to eventually do this without us. Our mission isn’t to keep you dependent. It’s to educate and elevate you so you understand your body, your limits, and how to push past them with confidence.


We’re here for the long game, not the quick fix. That’s why our clients stay committed because they feel the change, not just on the scale, but in how they walk, think, and show up in life. It’s not about chasing a number. It’s about owning your strength.


And when we say transformation, we mean transformation. Physically, mentally, and emotionally, this is your space to grow. We’re just the guide. The real power? That’s already in you.

DNA-Powered Transformation Programs

Customized fitness and nutrition plans guided by your unique genetic profile. Whether your goal is weight loss, muscle growth, or full-body optimization, every program leverages your DNA for maximum results.

Expertise Across Fitness & Genetics

From glute development to DNA-based fitness coaching and precision nutrition, we combine multiple disciplines to provide a scientifically-backed approach that goes far beyond standard training programs.

Education Meets Results

We don’t just help you achieve your goals—we teach you how to sustain them. By understanding your unique biology, you’ll gain the knowledge and confidence to manage your fitness journey independently for the long term.